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Hire a Freelance Copywriter
Copywriting is writing that has a job: get the click, the sign-up, the sale. It is measurable, which makes it one of the few writing hires where you can genuinely tell whether you got value.
What a freelance Copywriter actually does
These are the engagements that come up most often. If your project does not resemble any of them, say so explicitly in your brief — it usually means you need an adjacent skill instead.
- Write landing pages and sales pages structured around an offer
- Produce email sequences for onboarding, nurture, and launches
- Write ad copy variants for testing across channels
- Rewrite product pages to clarify value and reduce hesitation
- Develop messaging frameworks and positioning statements
What it costs in 2026
Hourly ranges seen across global freelance marketplaces. Use them to sanity-check a quote rather than as a target — a well-specified project frequently costs less at a higher hourly rate than a vague one does at a lower rate.
Entry level
$20/hr
Building experience. Good value on well-defined, low-risk work with review.
Mid level
$55/hr
Can own a feature end to end and will tell you when your plan is wrong.
Specialist
$150/hr
Deep experience, architecture decisions, and work where mistakes are expensive.
Fixed-price quotes are usually the better structure for work you can describe precisely. Hourly is safer when the scope will genuinely change as you learn — but agree a cap in writing either way.
Tools and technologies to expect
You do not need to understand these. You do need to see them appear naturally in a candidate's answers rather than only in their profile keywords.
Before you hire: a short checklist
Most bad freelance outcomes are decided before any work starts. These four checks catch the majority of them.
- 1 Ask for a page they wrote and the conversion result it produced.
- 2 Check whether they research customers or write from imagination.
- 3 Run a paid test on one asset before committing to a full project.
- 4 Give them access to support tickets and sales calls — it is where the good lines come from.
Questions worth asking in the interview
You are not testing whether you can follow the answer. You are testing whether the answer is specific, whether it comes from experience, and whether they are comfortable saying "it depends" and explaining on what.
“How do you research what our customers actually worry about?”
“How would you test whether this page is working?”
“What would you change first on our current homepage?”
“How do you write for an audience that distrusts marketing language?”
Warning signs
None of these are automatically disqualifying, but each one deserves a direct question before you commit money.
- Generic superlatives with no specifics
- Never asks about the customer
- No measured outcome anywhere in the portfolio
Writing & Translation services available now
Listings currently published in this category on AMFreelance.
Frequently asked questions
What does a landing page cost?
A researched, conversion-focused landing page is commonly $500–3,000. Email sequences are typically $150–600 per email depending on research depth.
Copywriter or content writer?
A copywriter is hired to make something happen on the page. A content writer is hired to inform and attract. Same craft, different objective, and specialists in each are rarely interchangeable.
How do I evaluate copy before it is live?
You mostly cannot, which is why the good answer is to test. Ask for two versions of the headline and offer section and let the traffic decide.
Related skills
Projects described as needing a Copywriter often turn out to need one of these instead, or as well.
Ready to start?
Browse published services with visible scope and pricing, or describe your project once and let freelancers come to you.